ACH 125
Reimagined

Envisioning the next chapter for Singer Vehicle Design. A reimagination of the Airbus ACH125 through Singer’s lens—stripped of excess, shaped for performance

Time - Spring 2024

Duration - 14 Weeks

Project Status - Exterier design complete, interior design in progress

Understanding Singer Vehicle Design

Initially celebrated for its bespoke Porsche 911 restorations, Singer expanded its craftsmanship ethos to the high watchmaking sphere with Singer Reimagined in 2017

The Philosophy

"Everything is important"

To celebrate iconic design through relentless attention to detail, emotional storytelling, and engineering excellence.

Whether reimagining classic Porsche 911s or reinventing the mechanical chronograph, Singer fuses heritage with innovation to create products that are deeply personal, timeless, and uncompromising. Their guiding mantra, “Everything is Important,” reflects a belief that every detail—visible or hidden—matters in the pursuit of perfection.

Restorations of classic Porche 911s

Known for obsessive craftsmanship, performance engineering, and bespoke personalization

High-end mechanical timepieces, especially chronographs

Disruptive horological innovation with automotive-inspired design, reimagines the way chronograph time is displayed

Innovation

Singer blends classic elegance with modern technology. Elevating products through design and innovation. Singer reimagines iconic automotive and timepiece products.

Attention to detail

Every detail matters—whether visible or hidden. From the grain of a stitched leather seat to the engineered rhythm of a chronograph mechanism, nothing is overlooked.

Pursuit of Exellence

Driven by an intense passion for excellence, Singer crafts each product with precision, epitomizing the perfect union of art and engineering in their automotive and timepieces

Design Language

Racing Influenced

While the appearance of the Singer 911 is not that far removed from the original 964 as a whole, Singer has made a more racing scale change in the overall proportions. For example, a wider and lower body, even with the DLS-Turbo series directly referencing the wide-body design of the Porsche 935.

Functional Aesthetics

A myriad of functional mechanical components is orchestrated to create visual harmony—where form follows performance. Like Formula 1 cars, their striking aesthetics arise not from decoration, but as a natural result of engineering precision and aerodynamic intent.

Elegance Timeless

Retaining the graceful lines and refined contours of the 964, Singer's craftsmanship showcases an unparalleled level of refinement and meticulous attention to details, elevating automotive artistry to sublime levels

Reinterpretation

Singer reinterprets iconic graphic elements into reengineered design features. For example, the classic side anti-scratch decal from the 911 Turbo Study becomes part of the intake structure, while the 930 Turbo’s bump extensions are transformed into refined, aerodynamic forms.

The Objective

Envisioning the next chapter for Singer Vehicle Design: Extending its influence through New Category Creation

Entering Luxury Aviation

By reimagining the Airbus ACH125, Singer brings its “Everything is Important” philosophy to luxury aviation—an industry ready for personalization, emotional resonance, and bespoke engineering.

Recreational flying - To reimagine freedom, performance, and emotional connection beyond the road

In an age where luxury is defined by experience, not just ownership, the sky offers a new canvas for Singer’s philosophy. Recreational aviation allows for intimate, personal journeys—an extension of the brand’s celebration of craft, control, and the joy of purposeful motion. It’s not just transportation; it’s a new form of escape, redefined the Singer way

$50.4 Billion

Projected value of global private aviation market by 2030

Size of the global private aviation market in 2023 is valued at $36.4 billion

35%

of new helicopter buyers now cite "brand identity" as a key decision factor

Up from 20% in 2018. "Interior customization" is a key decision factor too

A machine where aviation heritage and functional elegance converge

To Singer, the helicopter is more than a machine—it's a canvas for reimagining flight through the same obsessive lens that redefined the 911: one that honors legacy, elevates function, and pursues beauty without compromise.

ACH 125 - The icon

An iconic, globally recognized helicopter with a legacy of performance. Its familiar form offers the ideal foundation to express Singer’s craft, turning proven engineering into a new symbol of airborne artistry.

The current world record holder of highest-altitude landing and takeoff
H125 has been used extensively in the film and television industry, often seen in action-packed scenes or as a tool for aerial photography.